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Posts Tagged ‘dj’

5 Best Practices of Today’s DJ

Posted in Be Found, Branding, Mix CDs, Professionalism, promotion, Publicity, scene, SMS, social networking, Technology, Text Messaging, Websites, tagged , , , , , , , , , , , , , , , , , , , , on February 8, 2012| 26 Comments »

To continue to obtain and maintain DJ gigs in today’s market is not an easy task. The scene is flooded with many talented DJs and standing out can be difficult. I’ve have come up with five simple best practices for DJs that will always keep you in the game: (more…)

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WMC Survival Guide

Posted in Apps, Mix CDs, Professionalism, promotion, WMC, tagged , , , , , , , , on January 13, 2011| 11 Comments »

A major part of marketing yourself as a DJ is being where things happen and the annual Winter Music Conference (WMC) in South Beach, Miami is definitely one of the key events to market oneself. WMC has been running for over 25 years now and every March thousands of DJs, producers, vocalists, promoters, club owners, record company execs and music fans converge on South Beach to network, promote and of course….to party!  But with over 400 events in five days, it can be quite overwhelming if you don’t know what you’re doing. This March 2011 will be my eighth consecutive conference. While I have friends who have been going since the beginning, I’ve picked up quite a few tips over the last eight years to share with you. (more…)

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Collective Promotion: When fans become promoters

Posted in Branding, Mix CDs, Photos, Professionalism, promotion, Publicity, scene, social networking, venues, Video, tagged , , , , , , , , , , , , , , on June 21, 2010| 10 Comments »

I just got back from playing in Atlanta where I witnessed true unity in Deep House.  Even in the largest American cities, it can still be very difficult to throw successful Deep House events. There are simply not enough fans to go around for several events on any given night. We’re all getting older and not enough potential, young fans are finding us. Atlanta is a smaller city than Chicago, New York and L.A. and they don’t have as many large scale Deep House events. However, once a month Stan Zeff throws an event called “Tambor” featuring some of the best producers/djs around today and people just seem to come together to support this special night by collectively creating an enormous amount of anticipation. (more…)

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The power to guide musical perspective

Posted in Branding, Breaking Music, identity, promotion, Publicity, scene, venues, tagged , , , , , , , on January 28, 2010| 25 Comments »

There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)

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What to do when gigs dry up?

Posted in Be Found, Mix CDs, social networking, tagged , , , , , , , , , , , on June 17, 2009| 9 Comments »

Many DJs go through this. They could be playing 3-4 gigs a week for months and suddenly….nothing! Even some of the biggest names out there go through this. They can be on the road non stop for a couple of weeks and then grounded for 3 weeks. However, this is not the time to question it. It is the time for action! (more…)

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