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I just got back from playing in Atlanta where I witnessed true unity in Deep House.  Even in the largest American cities, it can still be very difficult to throw successful Deep House events. There are simply not enough fans to go around for several events on any given night. We’re all getting older and not enough potential, young fans are finding us. Atlanta is a smaller city than Chicago, New York and L.A. and they don’t have as many large scale Deep House events. However, once a month Stan Zeff throws an event called “Tambor” featuring some of the best producers/djs around today and people just seem to come together to support this special night by collectively creating an enormous amount of anticipation. (more…)

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FaceBook has quickly become the leading social network and one of the best ways to find and interact with friends. For DJs, FaceBook has become much more than a way to catch up with friends from high school. It has become a major marketing vehicle for promoting yourself as an artist as well as your events. In my eyes, FaceBook wins hands down as the best social network site for DJs. But if you really know how to use it, you can also promote your music production, mixes, and even manage your fans. Here is a breakdown of the different types of pages you can have and how to use them: (more…)

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I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. (more…)

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Wouldn’t it be great if we all had an amazing agent that got us tons of high profile gigs with top dollar fees? Well this is a reality for very few DJs, Most of this select group have earned this through quality production, DJ skills, and marketing. But what is the reality for most DJs? Who are these agents? What is the difference between an agent and a manager and a publicist? (more…)

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Whether you are a full-time or part-time DJ, if you really want to get to the next level you have to “go to work” everyday. I don’t mean go to an office or punch a clock, but do something productive towards your DJ career on a daily basis. Here is a list of things you can do to stay active: (more…)

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Every DJ who hopes to get booked, and thus promoted, needs a small collection of quality photographs. Let me say that again…quality photographs. These are not the snap shots taken of you at previous gigs. I’m talking about professional high resolution photos taken in a studio with a professional photographer with wardrobe changes, backdrops…the works. (more…)

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