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Posts Tagged ‘house’

More than a DJ: It takes more than talent

Posted in promotion, Publicity, scene, SMS, social networking, Text Messaging, tagged , , , , , , on February 5, 2010| 12 Comments »

There are talented DJs across the globe and Chicago certainly has no shortage. However, in today’s market it takes a lot more than talent to stand out. I can’t tell you how many DJs have come up to me over the years saying; “When are you going to put me on.” My answer; “What are you going to bring to the event?” They then say “I’m gonna rock the party!” I respond; “and what else?” Then they often look puzzled and reply “What do you mean?” And that is the problem. (more…)

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What to do when gigs dry up?

Posted in Be Found, Mix CDs, social networking, tagged , , , , , , , , , , , on June 17, 2009| 9 Comments »

Many DJs go through this. They could be playing 3-4 gigs a week for months and suddenly….nothing! Even some of the biggest names out there go through this. They can be on the road non stop for a couple of weeks and then grounded for 3 weeks. However, this is not the time to question it. It is the time for action! (more…)

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Branching out….how to expand your market

Posted in Branding, identity, tagged , , , , , on June 11, 2009| 7 Comments »

DJs who are not as busy as they would like to be may have painted themselves into a corner. If you only play in one market, or on one side of the town, or even one style of music, then it’s going to be hard to keep a regular schedule. (more…)

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Peep the video…

Posted in Branding, Media Kit, Video, tagged , , , , , , , on June 6, 2009| 2 Comments »

As technology becomes more accessible to people, more video footage of DJs and events are popping up all over the web. This gives us a new opportunity to market ourselves and our music in ways we couldn’t before without spending thousands of dollars. (more…)

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Social Networking vs. yourown.com

Posted in social networking, Websites, tagged , , , , , , , , , on May 21, 2009| 4 Comments »

I can’t tell you how many times I’ve debated over this with DJs. Many get very comfortable with social networking such as MySpace and FaceBook. And why wouldn’t they? It’s easy to use, you can interact with friends, fans, promoters, other artists and even record labels…and most of all…IT’S FREE! But what happens when the hype dies and the thrill is gone? (more…)

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