Feeds:
Posts
Comments

Archive for the ‘scene’ Category

5 Best Practices of Today’s DJ

Posted in Be Found, Branding, Mix CDs, Professionalism, promotion, Publicity, scene, SMS, social networking, Technology, Text Messaging, Websites, tagged , , , , , , , , , , , , , , , , , , , , on February 8, 2012| 26 Comments »

To continue to obtain and maintain DJ gigs in today’s market is not an easy task. The scene is flooded with many talented DJs and standing out can be difficult. I’ve have come up with five simple best practices for DJs that will always keep you in the game: (more…)

Read Full Post »

Collective Promotion: When fans become promoters

Posted in Branding, Mix CDs, Photos, Professionalism, promotion, Publicity, scene, social networking, venues, Video, tagged , , , , , , , , , , , , , , on June 21, 2010| 10 Comments »

I just got back from playing in Atlanta where I witnessed true unity in Deep House.  Even in the largest American cities, it can still be very difficult to throw successful Deep House events. There are simply not enough fans to go around for several events on any given night. We’re all getting older and not enough potential, young fans are finding us. Atlanta is a smaller city than Chicago, New York and L.A. and they don’t have as many large scale Deep House events. However, once a month Stan Zeff throws an event called “Tambor” featuring some of the best producers/djs around today and people just seem to come together to support this special night by collectively creating an enormous amount of anticipation. (more…)

Read Full Post »

More than a DJ: It takes more than talent

Posted in promotion, Publicity, scene, SMS, social networking, Text Messaging, tagged , , , , , , on February 5, 2010| 12 Comments »

There are talented DJs across the globe and Chicago certainly has no shortage. However, in today’s market it takes a lot more than talent to stand out. I can’t tell you how many DJs have come up to me over the years saying; “When are you going to put me on.” My answer; “What are you going to bring to the event?” They then say “I’m gonna rock the party!” I respond; “and what else?” Then they often look puzzled and reply “What do you mean?” And that is the problem. (more…)

Read Full Post »

The power to guide musical perspective

Posted in Branding, Breaking Music, identity, promotion, Publicity, scene, venues, tagged , , , , , , , on January 28, 2010| 25 Comments »

There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)

Read Full Post »