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Posts Tagged ‘myspace’

FaceBook has quickly become the leading social network and one of the best ways to find and interact with friends. For DJs, FaceBook has become much more than a way to catch up with friends from high school. It has become a major marketing vehicle for promoting yourself as an artist as well as your events. In my eyes, FaceBook wins hands down as the best social network site for DJs. But if you really know how to use it, you can also promote your music production, mixes, and even manage your fans. Here is a breakdown of the different types of pages you can have and how to use them: (more…)

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I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. (more…)

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We all know of McDonald’s and everything on their menu yet they still run TV spots like there’s no tomorrow. Why do they need to do this? It’s not because you don’t know who they are, but to stay ahead of the competition and remain first in your thoughts for fast food. They show you the “what’s new” in terms of specials, contests, etc. As DJs, we should constantly have a “what’s new” in our careers; new events, releases, mixes, and other projects and involvements. And unlike McDonalds, not everyone knows who we are so we should also be recruiting new fans every chance we get. Even though I believe we need to promote ourselves heavily, “over promotion” does exist and I am quite guilty of it…but does it do more harm than good?

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Whether you are a full-time or part-time DJ, if you really want to get to the next level you have to “go to work” everyday. I don’t mean go to an office or punch a clock, but do something productive towards your DJ career on a daily basis. Here is a list of things you can do to stay active: (more…)

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Professionalism refers to one’s professional status, methods, character, or standards (dictionary.com). This is also reflected in attitude. A DJ’s professionalism can have a huge impact on bookings and even fans. Let’s look at some examples of how this can impact a DJ’s career. (more…)

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Many DJs go through this. They could be playing 3-4 gigs a week for months and suddenly….nothing! Even some of the biggest names out there go through this. They can be on the road non stop for a couple of weeks and then grounded for 3 weeks. However, this is not the time to question it. It is the time for action! (more…)

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I can’t tell you how many times I’ve debated over this with DJs. Many get very comfortable with social networking such as MySpace and FaceBook. And why wouldn’t they? It’s easy to use, you can interact with friends, fans, promoters, other artists and even record labels…and most of all…IT’S FREE! But what happens when the hype dies and the thrill is gone? (more…)

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