Many DJs go through this. They could be playing 3-4 gigs a week for months and suddenly….nothing! Even some of the biggest names out there go through this. They can be on the road non stop for a couple of weeks and then grounded for 3 weeks. However, this is not the time to question it. It is the time for action!
Why does this happen?
There are many explanations for a gig drought. Local DJ can over saturate the market if they play too much which could lead to a decrease in gigs. DJs/producers that haven’t put out a new hit in a while can go through this as well. Maybe it’s the economy or maybe it’s the scene in your local area. Either way, what are you going to do about it?
Well producers know pretty much instinctively that it’s time to get back in the lab and produce new music. So what do the non-producers do? This is actually the best time to work on self-promotion. Start with a new mix. If you don’t produce music then work on the craft that you know best.
Put together a really hot mix…not just all your latest music but plan a mix that will have people dancing in their cars for months. Once the mix is done post it all over the web on download sites, pod casts, and anywhere you can find. E-mail a download link to Internet radio stations as well. Most importantly, promote the new mix. Go on FaceBook and MySpace and let the world know you have a new mix for download.
Then, burn as many copies as you can afford to, and pass it out. Not just anywhere but head out on the local house scene. Of course you want to give them to the promoters but bring enough to give to fans or potential new fans. It also helps a great deal to “show face” at other events. Believe me; every time I go out and bump into people they always say something like “oh man we gotta get you on over here” or “I’ve been meaning to call you about an event,” etc. Sometimes, all they need is for you to show up at their party to motivate them to book you