I just got back from playing in Atlanta where I witnessed true unity in Deep House. Even in the largest American cities, it can still be very difficult to throw successful Deep House events. There are simply not enough fans to go around for several events on any given night. We’re all getting older and not enough potential, young fans are finding us. Atlanta is a smaller city than Chicago, New York and L.A. and they don’t have as many large scale Deep House events. However, once a month Stan Zeff throws an event called “Tambor” featuring some of the best producers/djs around today and people just seem to come together to support this special night by collectively creating an enormous amount of anticipation. (more…)
Posts Tagged ‘house music’
The power to guide musical perspective
Posted in Branding, Breaking Music, identity, promotion, Publicity, scene, venues, tagged Breaking Music, dj, house music, identity, marketing, music, promotion, venues on January 28, 2010| 25 Comments »
There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)
Branching out….how to expand your market
Posted in Branding, identity, tagged dj, house, house music, identity, marketing, networking on June 11, 2009| 7 Comments »
DJs who are not as busy as they would like to be may have painted themselves into a corner. If you only play in one market, or on one side of the town, or even one style of music, then it’s going to be hard to keep a regular schedule. (more…)
Peep the video…
Posted in Branding, Media Kit, Video, tagged dj, house, house music, identity, marketing, music, promotion, Video on June 6, 2009| 2 Comments »
As technology becomes more accessible to people, more video footage of DJs and events are popping up all over the web. This gives us a new opportunity to market ourselves and our music in ways we couldn’t before without spending thousands of dollars. (more…)
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