Feeds:
Posts
Comments

Archive for the ‘identity’ Category

The Anatomy of a Mix CD

Posted in Breaking Music, identity, Mix CDs, promotion, Publicity, tagged , , , , , on March 4, 2010| 33 Comments »

If you’re trying to break into the DJ business or if you’re already in it and want to get more work, then you should already know you need a solid demo mix CD. Putting together the right mix is no easy task. In fact, it’s like a work of art. This CD will represent you, your style and vibe. It can turn someone into a new fan or even inspire another DJ. It can also turn someone completely off. So do you just push record and start mixing? Some do however I see things quite differently. (more…)

Advertisement

Read Full Post »

The power to guide musical perspective

Posted in Branding, Breaking Music, identity, promotion, Publicity, scene, venues, tagged , , , , , , , on January 28, 2010| 25 Comments »

There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)

Read Full Post »

App Marketing: Is this the next big thing?

Posted in Apps, Be Found, identity, Media Kit, promotion, Publicity, social networking, Technology, tagged , , , , , on December 18, 2009| 4 Comments »

With the iphone now having over 100,000 apps and Blackberry and the new Droid phone starting to catch up, more and more people are jumping in the game. Not just companies with apps for business, games, and social networking, but also DJs and record labels. Is this the wave of the future? (more…)

Read Full Post »

Bring the hate, bring the gigs

Posted in Branding, Haters, identity, Photos, promotion, Publicity, social networking, Websites, tagged , , , , , , , , on December 4, 2009| 12 Comments »

I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. (more…)

Read Full Post »

Older Posts »

%d bloggers like this: