A major part of marketing yourself as a DJ is being where things happen and the annual Winter Music Conference (WMC) in South Beach, Miami is definitely one of the key events to market oneself. WMC has been running for over 25 years now and every March thousands of DJs, producers, vocalists, promoters, club owners, record company execs and music fans converge on South Beach to network, promote and of course….to party! But with over 400 events in five days, it can be quite overwhelming if you don’t know what you’re doing. This March 2011 will be my eighth consecutive conference. While I have friends who have been going since the beginning, I’ve picked up quite a few tips over the last eight years to share with you. (more…)
Posts Tagged ‘Breaking Music’
WMC Survival Guide
Posted in Apps, Mix CDs, Professionalism, promotion, WMC, tagged Apps, Breaking Music, dj, marketing, networking, Professionalism, promoters, promotion, WMC on January 13, 2011| 11 Comments »
The Anatomy of a Mix CD
Posted in Breaking Music, identity, Mix CDs, promotion, Publicity, tagged Breaking Music, CDs, duplicator, identity, mix, promotion on March 4, 2010| 33 Comments »
If you’re trying to break into the DJ business or if you’re already in it and want to get more work, then you should already know you need a solid demo mix CD. Putting together the right mix is no easy task. In fact, it’s like a work of art. This CD will represent you, your style and vibe. It can turn someone into a new fan or even inspire another DJ. It can also turn someone completely off. So do you just push record and start mixing? Some do however I see things quite differently. (more…)
The power to guide musical perspective
Posted in Branding, Breaking Music, identity, promotion, Publicity, scene, venues, tagged Breaking Music, dj, house music, identity, marketing, music, promotion, venues on January 28, 2010| 25 Comments »
There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)
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