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To continue to obtain and maintain DJ gigs in today’s market is not an easy task. The scene is flooded with many talented DJs and standing out can be difficult. I’ve have come up with five simple best practices for DJs that will always keep you in the game: (more…)

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There are talented DJs across the globe and Chicago certainly has no shortage. However, in today’s market it takes a lot more than talent to stand out. I can’t tell you how many DJs have come up to me over the years saying; “When are you going to put me on.” My answer; “What are you going to bring to the event?” They then say “I’m gonna rock the party!” I respond; “and what else?” Then they often look puzzled and reply “What do you mean?” And that is the problem. (more…)

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The coolest thing about text message marketing is that just a few years ago I couldn’t have written this article because the concept didn’t even exist. As technology continues to develop, so do the ways in which we use it.  Today, many people have unlimited text plans on their cell phones and in many cases actually like getting text updates and event info. However, there are still a lot of people who don’t like it. So what are the “best practices” for text message marketing? (more…)

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