To continue to obtain and maintain DJ gigs in today’s market is not an easy task. The scene is flooded with many talented DJs and standing out can be difficult. I’ve have come up with five simple best practices for DJs that will always keep you in the game: (more…)
Posts Tagged ‘music’
The power to guide musical perspective
Posted in Branding, Breaking Music, identity, promotion, Publicity, scene, venues, tagged Breaking Music, dj, house music, identity, marketing, music, promotion, venues on January 28, 2010| 25 Comments »
There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)
Peep the video…
Posted in Branding, Media Kit, Video, tagged dj, house, house music, identity, marketing, music, promotion, Video on June 6, 2009| 2 Comments »
As technology becomes more accessible to people, more video footage of DJs and events are popping up all over the web. This gives us a new opportunity to market ourselves and our music in ways we couldn’t before without spending thousands of dollars. (more…)
The Art of the “Mix Tape”
Posted in Mix CDs, tagged CDs, deep, dj, duplicator, house, mix, music, promotion, tape on May 20, 2009| 20 Comments »
Modern Technology + Old School Mentality = Fans & Gigs!
Who are the so called “Big Name DJs”? They are most often DJs that produce the most popular tracks. But let’s face it, there are a lot of very talented DJs out there that either do not produce music, or just haven’t produced a big hit. So how do these DJs obtain fans and get big gigs? (more…)