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Archive for the ‘promotion’ Category

To continue to obtain and maintain DJ gigs in today’s market is not an easy task. The scene is flooded with many talented DJs and standing out can be difficult. I’ve have come up with five simple best practices for DJs that will always keep you in the game: (more…)

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A major part of marketing yourself as a DJ is being where things happen and the annual Winter Music Conference (WMC) in South Beach, Miami is definitely one of the key events to market oneself. WMC has been running for over 25 years now and every March thousands of DJs, producers, vocalists, promoters, club owners, record company execs and music fans converge on South Beach to network, promote and of course….to party!  But with over 400 events in five days, it can be quite overwhelming if you don’t know what you’re doing. This March 2011 will be my eighth consecutive conference. While I have friends who have been going since the beginning, I’ve picked up quite a few tips over the last eight years to share with you. (more…)

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I just got back from playing in Atlanta where I witnessed true unity in Deep House.  Even in the largest American cities, it can still be very difficult to throw successful Deep House events. There are simply not enough fans to go around for several events on any given night. We’re all getting older and not enough potential, young fans are finding us. Atlanta is a smaller city than Chicago, New York and L.A. and they don’t have as many large scale Deep House events. However, once a month Stan Zeff throws an event called “Tambor” featuring some of the best producers/djs around today and people just seem to come together to support this special night by collectively creating an enormous amount of anticipation. (more…)

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FaceBook has quickly become the leading social network and one of the best ways to find and interact with friends. For DJs, FaceBook has become much more than a way to catch up with friends from high school. It has become a major marketing vehicle for promoting yourself as an artist as well as your events. In my eyes, FaceBook wins hands down as the best social network site for DJs. But if you really know how to use it, you can also promote your music production, mixes, and even manage your fans. Here is a breakdown of the different types of pages you can have and how to use them: (more…)

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If you’re trying to break into the DJ business or if you’re already in it and want to get more work, then you should already know you need a solid demo mix CD. Putting together the right mix is no easy task. In fact, it’s like a work of art. This CD will represent you, your style and vibe. It can turn someone into a new fan or even inspire another DJ. It can also turn someone completely off. So do you just push record and start mixing? Some do however I see things quite differently. (more…)

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There are talented DJs across the globe and Chicago certainly has no shortage. However, in today’s market it takes a lot more than talent to stand out. I can’t tell you how many DJs have come up to me over the years saying; “When are you going to put me on.” My answer; “What are you going to bring to the event?” They then say “I’m gonna rock the party!” I respond; “and what else?” Then they often look puzzled and reply “What do you mean?” And that is the problem. (more…)

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There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)

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