Posted in Be Found, Branding, Mix CDs, Professionalism, promotion, Publicity, scene, SMS, social networking, Technology, Text Messaging, Websites, tagged create, dj, duplicator, e-mail, facebook, identity, marketing, mix, music, networking, Photos, Professionalism, promote, promoters, promotion, scene, SMS, social networking, support, Technology, website on February 8, 2012|
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To continue to obtain and maintain DJ gigs in today’s market is not an easy task. The scene is flooded with many talented DJs and standing out can be difficult. I’ve have come up with five simple best practices for DJs that will always keep you in the game: (more…)
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Posted in Branding, Mix CDs, Photos, Professionalism, promotion, Publicity, scene, social networking, venues, Video, tagged CDs, dj, facebook, fans, house music, identity, marketing, networking, Photos, Professionalism, promotion, scene, social networking, venues, Video on June 21, 2010|
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I just got back from playing in Atlanta where I witnessed true unity in Deep House. Even in the largest American cities, it can still be very difficult to throw successful Deep House events. There are simply not enough fans to go around for several events on any given night. We’re all getting older and not enough potential, young fans are finding us. Atlanta is a smaller city than Chicago, New York and L.A. and they don’t have as many large scale Deep House events. However, once a month Stan Zeff throws an event called “Tambor” featuring some of the best producers/djs around today and people just seem to come together to support this special night by collectively creating an enormous amount of anticipation. (more…)
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Posted in Branding, Breaking Music, identity, promotion, Publicity, scene, venues, tagged Breaking Music, dj, house music, identity, marketing, music, promotion, venues on January 28, 2010|
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There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)
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Posted in Be Found, Branding, identity, Logos, Professionalism, promotion, Publicity, tagged DJ Names, identity, logo, marketing, Professionalism, promotion on December 14, 2009|
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There are many DJs out there who perform under a “stage name” or an alias. For some their stage name has been a key component to marketing themselves through the roof. For others, well it’s possibly been the main thing that has held them back. So is it worth the risk? It’s ultimately all about your identity and how you want to seen….or remembered. (more…)
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Posted in Branding, Haters, identity, Photos, promotion, Publicity, social networking, Websites, tagged facebook, Haters, identity, marketing, myspace, Photos, promotion, social networking, website on December 4, 2009|
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I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. (more…)
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David Sabat
DJ Marketing 101 