I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated.
So if you market yourself hard, you appear to be pretentious or big headed? Why, because you registered a YOUR name with a “.com” after it? Because you’re a public figure who got a photo shoot? Or maybe it’s even worse than that….you created a FaceBook Fan Page! These are not characteristics of pretentiousness. This is just basic marketing. More importantly, anyone who thinks you’re high on yourself for doing it is actually nothing more than a hater. Don’t let haters get in the way of your career.
It’s true; they do see you as pretentious for your marketing techniques. They also don’t even know you. But haters are simply jealous of what you’ve been able to accomplish and dislike you because you have surpassed them. It is an inner conflict…and it’s THEIR problem…not yours. They need to look inside themselves at what they’re doing wrong or not doing at all instead of bashing you for succeeding. Perhaps they should take a step back and learn from you. But they can’t because they are too caught up in their own hate…hate for you and for themselves.
Hey I get it. Have you ever met a celebrity who was really cool and when you mentioned it to a friend you said. “I met such and such and they were really nice”? Well why wouldn’t they be nice? Were you expecting something else? Perhaps you were expecting all their fame to have gone to their head. See we assume that people who have some fame (no matter how much or how little) are going to be stuck up.
Many people have said that “if you’re getting a lot of hate, you must be doing something right.” Well some of people who get a lot of hate might actually deserve it. And if you are that kind of person, you probably aren’t dealing with this issue anyway. But there’s also a lot of truth to this statement. So let me ask you; would you rather seem like the nice, down to earth person who is not pretentious and be right where you are now? Or would you rather market yourself well, pick up a few haters along the way, and be at the top of your game?
Only you can make that decision.