For those who live smaller cities where House is not as prevalent and has little to no air play, it is very difficult to not only find DJ gigs, but to even get away with playing any House at all. So where a scene does not exist, one must be created. But to create a scene out of thin air is no easy task. Here are some steps to take in trying to build a House community. (more…)
Archive for the ‘Branding’ Category
Branching out….how to expand your market
Posted in Branding, identity, tagged dj, house, house music, identity, marketing, networking on June 11, 2009| 7 Comments »
DJs who are not as busy as they would like to be may have painted themselves into a corner. If you only play in one market, or on one side of the town, or even one style of music, then it’s going to be hard to keep a regular schedule. (more…)
Peep the video…
Posted in Branding, Media Kit, Video, tagged dj, house, house music, identity, marketing, music, promotion, Video on June 6, 2009| 2 Comments »
As technology becomes more accessible to people, more video footage of DJs and events are popping up all over the web. This gives us a new opportunity to market ourselves and our music in ways we couldn’t before without spending thousands of dollars. (more…)
Logos…Start the Branding Process
Posted in Branding, Logos, Media Kit, tagged dj, identity, logo, marketing, promotion on May 26, 2009| 9 Comments »
It’s very common for companies in the house scene such as record labels and promotions to have a logo. However, how often do you see a DJ with his or her own logo? Ladies and gentlemen, allow me to introduce you to the process of “branding.” In this case, we are not branding your company, but your DJ identity.
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