Posted in Agents, Be Found, identity, Management, Media Kit, Photos, promotion, Publicity, Video, tagged bio, biography, identity, marketing, networking, Photos, promotion on August 11, 2009| 12 Comments »
Wouldn’t it be great if we all had an amazing agent that got us tons of high profile gigs with top dollar fees? Well this is a reality for very few DJs, Most of this select group have earned this through quality production, DJ skills, and marketing. But what is the reality for most DJs? Who are these agents? What is the difference between an agent and a manager and a publicist? (more…)
Posted in Branding, Media Kit, Video, tagged dj, house, house music, identity, marketing, music, promotion, Video on June 6, 2009| 2 Comments »
As technology becomes more accessible to people, more video footage of DJs and events are popping up all over the web. This gives us a new opportunity to market ourselves and our music in ways we couldn’t before without spending thousands of dollars. (more…)
Posted in Media Kit, tagged bio, biography, dj, identity, marketing, website on May 29, 2009| 34 Comments »
I have a major pet peeve with illiterate bios. Bios with broken English do not scream “BOOK ME.” On the flipside however, one isn’t usually hiring a DJ because of their excellent use of grammar. I still wouldn’t take a chance on that and get help if you’re having a hard time with it and always have someone give it a second read before you put it out there. It is far more professional to have a well-written bio. (more…)
Posted in Branding, Logos, Media Kit, tagged dj, identity, logo, marketing, promotion on May 26, 2009| 9 Comments »
It’s very common for companies in the house scene such as record labels and promotions to have a logo. However, how often do you see a DJ with his or her own logo? Ladies and gentlemen, allow me to introduce you to the process of “branding.” In this case, we are not branding your company, but your DJ identity.
Posted in Media Kit, Photos, tagged dj, high, marketing, Photos, resolution on May 22, 2009| Leave a Comment »
Every DJ who hopes to get booked, and thus promoted, needs a small collection of quality photographs. Let me say that again…quality photographs. These are not the snap shots taken of you at previous gigs. I’m talking about professional high resolution photos taken in a studio with a professional photographer with wardrobe changes, backdrops…the works. (more…)
David Sabat