There are talented DJs across the globe and Chicago certainly has no shortage. However, in today’s market it takes a lot more than talent to stand out. I can’t tell you how many DJs have come up to me over the years saying; “When are you going to put me on.” My answer; “What are you going to bring to the event?” They then say “I’m gonna rock the party!” I respond; “and what else?” Then they often look puzzled and reply “What do you mean?” And that is the problem. Continue Reading »
There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? Continue Reading »
There are many DJs out there who perform under a “stage name” or an alias. For some their stage name has been a key component to marketing themselves through the roof. For others, well it’s possibly been the main thing that has held them back. So is it worth the risk? It’s ultimately all about your identity and how you want to seen….or remembered. Continue Reading »
Sometime you have to throw your own events to promote yourself. Therefore, knowing the ins and outs of working with venues is essential not only protecting yourself, but also to avoid falling into a financial mess. We are going to look closely at all the things to consider when dealing with venues such as talent, revenue, marketing, staff, funding and more.