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With the iphone now having over 100,000 apps and Blackberry and the new Droid phone starting to catch up, more and more people are jumping in the game. Not just companies with apps for business, games, and social networking, but also DJs and record labels. Is this the wave of the future? Continue Reading »

I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. Continue Reading »

Sometime you have to throw your own events to promote yourself. Therefore, knowing the ins and outs of working with venues is essential not only protecting yourself, but also to avoid falling into a financial mess. We are going to look closely at all the things to consider when dealing with venues such as talent, revenue, marketing, staff, funding and more.

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We all know of McDonald’s and everything on their menu yet they still run TV spots like there’s no tomorrow. Why do they need to do this? It’s not because you don’t know who they are, but to stay ahead of the competition and remain first in your thoughts for fast food. They show you the “what’s new” in terms of specials, contests, etc. As DJs, we should constantly have a “what’s new” in our careers; new events, releases, mixes, and other projects and involvements. And unlike McDonalds, not everyone knows who we are so we should also be recruiting new fans every chance we get. Even though I believe we need to promote ourselves heavily, “over promotion” does exist and I am quite guilty of it…but does it do more harm than good?

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