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Posts Tagged ‘identity’

There was a time when the latest hits were heard in the club before anywhere else. The “music of the streets” was the music in the clubs. Today people are mostly guided more by radio and music videos but why is that? As DJs we have this rare opportunity to make a huge impact on our audiences but we often don’t take advantage of this anymore. Instead, we play it “safe” with known club bangers and classics. Why do DJs do this? What do they get out of it and what do they have to loose? (more…)

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With the iphone now having over 100,000 apps and Blackberry and the new Droid phone starting to catch up, more and more people are jumping in the game. Not just companies with apps for business, games, and social networking, but also DJs and record labels. Is this the wave of the future? (more…)

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I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. (more…)

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Wouldn’t it be great if we all had an amazing agent that got us tons of high profile gigs with top dollar fees? Well this is a reality for very few DJs, Most of this select group have earned this through quality production, DJ skills, and marketing. But what is the reality for most DJs? Who are these agents? What is the difference between an agent and a manager and a publicist? (more…)

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