It’s very common for companies in the house scene such as record labels and promotions to have a logo. However, how often do you see a DJ with his or her own logo? Ladies and gentlemen, allow me to introduce you to the process of “branding.” In this case, we are not branding your company, but your DJ identity.
Posted in Branding, Logos, Media Kit | Tagged dj, identity, logo, marketing, promotion | 9 Comments »
The signature line of an e-mail serves a number of purposes. It’s not just to show your contact information, status, and affiliations. It’s about web presence and being found. If you’re still scratching your head wondering what a signature line is, its your contact info that you can set to automatically appear at the bottom of every e-mail. Continue Reading »
Posted in Be Found, Websites | Tagged e-mail, marketing, networking, promotion, Signature, website | 1 Comment »
Every DJ who hopes to get booked, and thus promoted, needs a small collection of quality photographs. Let me say that again…quality photographs. These are not the snap shots taken of you at previous gigs. I’m talking about professional high resolution photos taken in a studio with a professional photographer with wardrobe changes, backdrops…the works. Continue Reading »
Posted in Media Kit, Photos | Tagged dj, high, marketing, Photos, resolution | Leave a Comment »
Modern Technology + Old School Mentality = Fans & Gigs!
Who are the so called “Big Name DJs”? They are most often DJs that produce the most popular tracks. But let’s face it, there are a lot of very talented DJs out there that either do not produce music, or just haven’t produced a big hit. So how do these DJs obtain fans and get big gigs? Continue Reading »
Posted in Mix CDs | Tagged CDs, deep, dj, duplicator, house, mix, music, promotion, tape | 20 Comments »
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DJ Marketing 101 