DJ Marketing 101

The signature line of an e-mail serves a number of purposes. It’s not just to show your contact information, status, and affiliations. It’s about web presence and being found.  If you’re still scratching your head wondering what a signature line is,  its your contact info that you can set to automatically appear at the bottom of every e-mail.

Usually, people have their name, e-mail, and phone number. However, be sure to add your website(s), social networking info and anything else that might get you noticed. One bit of advice for those that have too many websites…as I do…is to identify what’s what. A list of several websites just looks like a lot of code. But if you break it up with titles you give the reader a little direction. Like this:

David Sabat
Phone: (optional)
E-Mail: david@davidsabat.com
Website: www.DavidSabat.com
Band: www.MaadSoul.com
Blog: www.DJMarketing101.com
Mixes: http://www.deephousemix.com/davidsabat/mixes.aspx
Promotions: www.ChicagoSoundSource.com
FaceBook: http://www.facebook.com/pages/David-Sabat/102276575706

Notice that I didn’t spell out the URL for FaceBook and MySpace. FaceBook’s URLs are really long and would look horrible in my signature line.  So I chose to link the text. Some e-mail programs and services allow you to do this with their own tools or with HTML code. The reason why I didn’t do this with all my websites is because I want the reader to get to know the domain names. I want them to remember them for future use. Still a long signature but at least it’s organized.

Signature pet peeve:  Famous quotes