December 18, 2009 by David Sabat
With the iphone now having over 100,000 apps and Blackberry and the new Droid phone starting to catch up, more and more people are jumping in the game. Not just companies with apps for business, games, and social networking, but also DJs and record labels. Is this the wave of the future? Continue Reading »
Posted in Apps, Be Found, identity, Media Kit, promotion, Publicity, social networking, Technology | Tagged Apps, identity, marketing, promotion, social networking, Technology | 4 Comments »
December 14, 2009 by David Sabat
There are many DJs out there who perform under a “stage name” or an alias. For some their stage name has been a key component to marketing themselves through the roof. For others, well it’s possibly been the main thing that has held them back. So is it worth the risk? It’s ultimately all about your identity and how you want to seen….or remembered. Continue Reading »
Posted in Be Found, Branding, identity, Logos, Professionalism, promotion, Publicity | Tagged DJ Names, identity, logo, marketing, Professionalism, promotion | 9 Comments »
December 4, 2009 by David Sabat
I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. Continue Reading »
Posted in Branding, Haters, identity, Photos, promotion, Publicity, social networking, Websites | Tagged facebook, Haters, identity, marketing, myspace, Photos, promotion, social networking, website | 12 Comments »
November 17, 2009 by David Sabat
Sometime you have to throw your own events to promote yourself. Therefore, knowing the ins and outs of working with venues is essential not only protecting yourself, but also to avoid falling into a financial mess. We are going to look closely at all the things to consider when dealing with venues such as talent, revenue, marketing, staff, funding and more.
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Posted in Contracts, Professionalism, promotion, venues | Tagged Contracts, marketing, Professionalism, promoters, promotion, venues | 11 Comments »
October 29, 2009 by David Sabat
We all know of McDonald’s and everything on their menu yet they still run TV spots like there’s no tomorrow. Why do they need to do this? It’s not because you don’t know who they are, but to stay ahead of the competition and remain first in your thoughts for fast food. They show you the “what’s new” in terms of specials, contests, etc. As DJs, we should constantly have a “what’s new” in our careers; new events, releases, mixes, and other projects and involvements. And unlike McDonalds, not everyone knows who we are so we should also be recruiting new fans every chance we get. Even though I believe we need to promote ourselves heavily, “over promotion” does exist and I am quite guilty of it…but does it do more harm than good?
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Posted in Be Found, promotion, social networking | Tagged e-mail, facebook, flyers, myspace, promotion, SMS, social networking, test messaging | 4 Comments »
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David Sabat
DJ Marketing 101 