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Archive for the ‘promotion’ Category

Bring the hate, bring the gigs

Posted in Branding, Haters, identity, Photos, promotion, Publicity, social networking, Websites, tagged , , , , , , , , on December 4, 2009| 12 Comments »

I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. (more…)

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20 tips for creating venue contracts and agreements

Posted in Contracts, Professionalism, promotion, venues, tagged , , , , , on November 17, 2009| 11 Comments »

Sometime you have to throw your own events to promote yourself. Therefore, knowing the ins and outs of working with venues is essential not only protecting yourself, but also to avoid falling into a financial mess. We are going to look closely at all the things to consider when dealing with venues such as talent, revenue, marketing, staff, funding and more.

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Is there such a thing as “Over Promotion”?

Posted in Be Found, promotion, social networking, tagged , , , , , , , on October 29, 2009| 4 Comments »

We all know of McDonald’s and everything on their menu yet they still run TV spots like there’s no tomorrow. Why do they need to do this? It’s not because you don’t know who they are, but to stay ahead of the competition and remain first in your thoughts for fast food. They show you the “what’s new” in terms of specials, contests, etc. As DJs, we should constantly have a “what’s new” in our careers; new events, releases, mixes, and other projects and involvements. And unlike McDonalds, not everyone knows who we are so we should also be recruiting new fans every chance we get. Even though I believe we need to promote ourselves heavily, “over promotion” does exist and I am quite guilty of it…but does it do more harm than good?

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Finding the venues, promoters and the “scene”

Posted in Be Found, Contacts, Mix CDs, promotion, social networking, tagged , , , , , , , , , , on August 17, 2009| 12 Comments »

I’ve been asked to write about how to find key contacts in the “scene.” This is subjective to your region and style of music that you’re looking to spin. It may be easier in some areas than in others. However, I assume that most DJs know and support their local scene. An aspiring DJ should be doing this already or their chances of landing gigs will be considerably low. (more…)

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