We all know of McDonald’s and everything on their menu yet they still run TV spots like there’s no tomorrow. Why do they need to do this? It’s not because you don’t know who they are, but to stay ahead of the competition and remain first in your thoughts for fast food. They show you the “what’s new” in terms of specials, contests, etc. As DJs, we should constantly have a “what’s new” in our careers; new events, releases, mixes, and other projects and involvements. And unlike McDonalds, not everyone knows who we are so we should also be recruiting new fans every chance we get. Even though I believe we need to promote ourselves heavily, “over promotion” does exist and I am quite guilty of it…but does it do more harm than good?
Posts Tagged ‘facebook’
Is there such a thing as “Over Promotion”?
Posted in Be Found, promotion, social networking, tagged e-mail, facebook, flyers, myspace, promotion, SMS, social networking, test messaging on October 29, 2009| 4 Comments »
Something from nothing: 8 steps to creating a House scene
Posted in Branding, Contacts, Mix CDs, promotion, scene, social networking, Websites, tagged CDs, Contacts, e-mail, facebook, logo, marketing, mix, promoters, promotion, scene, social, social networking, venues, website on September 2, 2009| 13 Comments »
For those who live smaller cities where House is not as prevalent and has little to no air play, it is very difficult to not only find DJ gigs, but to even get away with playing any House at all. So where a scene does not exist, one must be created. But to create a scene out of thin air is no easy task. Here are some steps to take in trying to build a House community. (more…)
Finding the venues, promoters and the “scene”
Posted in Be Found, Contacts, Mix CDs, promotion, social networking, tagged CDs, Contacts, e-mail, facebook, marketing, promoters, promotion, scene, social networking, venues, website on August 17, 2009| 12 Comments »
I’ve been asked to write about how to find key contacts in the “scene.” This is subjective to your region and style of music that you’re looking to spin. It may be easier in some areas than in others. However, I assume that most DJs know and support their local scene. An aspiring DJ should be doing this already or their chances of landing gigs will be considerably low. (more…)
Being in the business of you – 10 great ways to promote yourself
Posted in Be Found, identity, Media Kit, Mix CDs, Photos, social networking, Video, Websites, tagged bio, biography, CDs, e-mail, facebook, identity, marketing, myspace, networking, Photos, promotion, social networking, website on July 14, 2009| 10 Comments »
Whether you are a full-time or part-time DJ, if you really want to get to the next level you have to “go to work” everyday. I don’t mean go to an office or punch a clock, but do something productive towards your DJ career on a daily basis. Here is a list of things you can do to stay active: (more…)
DJ Professionalism
Posted in identity, Professionalism, social networking, tagged facebook, identity, marketing, myspace, networking, Professionalism, promotion, resolution, social networking on June 22, 2009| 10 Comments »
Professionalism refers to one’s professional status, methods, character, or standards (dictionary.com). This is also reflected in attitude. A DJ’s professionalism can have a huge impact on bookings and even fans. Let’s look at some examples of how this can impact a DJ’s career. (more…)
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