I have come to realize that many DJs don’t market themselves out of fear of seeming pretentious. Let me ask you…do you think anyone in hip hop or pop music has this problem? Just because someone else is doing all the work for them doesn’t change the outcome. I think this is more deeply rooted for many. I think this is not only fear of seeming pretentious but also fear of HATERS. After all, no one really wants to be hated. (more…)
Archive for the ‘social networking’ Category
Bring the hate, bring the gigs
Posted in Branding, Haters, identity, Photos, promotion, Publicity, social networking, Websites, tagged facebook, Haters, identity, marketing, myspace, Photos, promotion, social networking, website on December 4, 2009| 12 Comments »
Is there such a thing as “Over Promotion”?
Posted in Be Found, promotion, social networking, tagged e-mail, facebook, flyers, myspace, promotion, SMS, social networking, test messaging on October 29, 2009| 4 Comments »
We all know of McDonald’s and everything on their menu yet they still run TV spots like there’s no tomorrow. Why do they need to do this? It’s not because you don’t know who they are, but to stay ahead of the competition and remain first in your thoughts for fast food. They show you the “what’s new” in terms of specials, contests, etc. As DJs, we should constantly have a “what’s new” in our careers; new events, releases, mixes, and other projects and involvements. And unlike McDonalds, not everyone knows who we are so we should also be recruiting new fans every chance we get. Even though I believe we need to promote ourselves heavily, “over promotion” does exist and I am quite guilty of it…but does it do more harm than good?
Something from nothing: 8 steps to creating a House scene
Posted in Branding, Contacts, Mix CDs, promotion, scene, social networking, Websites, tagged CDs, Contacts, e-mail, facebook, logo, marketing, mix, promoters, promotion, scene, social, social networking, venues, website on September 2, 2009| 13 Comments »
For those who live smaller cities where House is not as prevalent and has little to no air play, it is very difficult to not only find DJ gigs, but to even get away with playing any House at all. So where a scene does not exist, one must be created. But to create a scene out of thin air is no easy task. Here are some steps to take in trying to build a House community. (more…)
Finding the venues, promoters and the “scene”
Posted in Be Found, Contacts, Mix CDs, promotion, social networking, tagged CDs, Contacts, e-mail, facebook, marketing, promoters, promotion, scene, social networking, venues, website on August 17, 2009| 12 Comments »
I’ve been asked to write about how to find key contacts in the “scene.” This is subjective to your region and style of music that you’re looking to spin. It may be easier in some areas than in others. However, I assume that most DJs know and support their local scene. An aspiring DJ should be doing this already or their chances of landing gigs will be considerably low. (more…)
Being in the business of you – 10 great ways to promote yourself
Posted in Be Found, identity, Media Kit, Mix CDs, Photos, social networking, Video, Websites, tagged bio, biography, CDs, e-mail, facebook, identity, marketing, myspace, networking, Photos, promotion, social networking, website on July 14, 2009| 10 Comments »
Whether you are a full-time or part-time DJ, if you really want to get to the next level you have to “go to work” everyday. I don’t mean go to an office or punch a clock, but do something productive towards your DJ career on a daily basis. Here is a list of things you can do to stay active: (more…)
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