DJs who are not as busy as they would like to be may have painted themselves into a corner. If you only play in one market, or on one side of the town, or even one style of music, then it’s going to be hard to keep a regular schedule. (more…)
Posts Tagged ‘dj’
Branching out….how to expand your market
Posted in Branding, identity, tagged dj, house, house music, identity, marketing, networking on June 11, 2009| 7 Comments »
Peep the video…
Posted in Branding, Media Kit, Video, tagged dj, house, house music, identity, marketing, music, promotion, Video on June 6, 2009| 2 Comments »
As technology becomes more accessible to people, more video footage of DJs and events are popping up all over the web. This gives us a new opportunity to market ourselves and our music in ways we couldn’t before without spending thousands of dollars. (more…)
Who are you? How to write a good bio.
Posted in Media Kit, tagged bio, biography, dj, identity, marketing, website on May 29, 2009| 33 Comments »
I have a major pet peeve with illiterate bios. Bios with broken English do not scream “BOOK ME.” On the flipside however, one isn’t usually hiring a DJ because of their excellent use of grammar. I still wouldn’t take a chance on that and get help if you’re having a hard time with it and always have someone give it a second read before you put it out there. It is far more professional to have a well-written bio. (more…)
Logos…Start the Branding Process
Posted in Branding, Logos, Media Kit, tagged dj, identity, logo, marketing, promotion on May 26, 2009| 9 Comments »
It’s very common for companies in the house scene such as record labels and promotions to have a logo. However, how often do you see a DJ with his or her own logo? Ladies and gentlemen, allow me to introduce you to the process of “branding.” In this case, we are not branding your company, but your DJ identity.
Hi-Res Photos
Posted in Media Kit, Photos, tagged dj, high, marketing, Photos, resolution on May 22, 2009| Leave a Comment »
Every DJ who hopes to get booked, and thus promoted, needs a small collection of quality photographs. Let me say that again…quality photographs. These are not the snap shots taken of you at previous gigs. I’m talking about professional high resolution photos taken in a studio with a professional photographer with wardrobe changes, backdrops…the works. (more…)
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