I have a major pet peeve with illiterate bios. Bios with broken English do not scream “BOOK ME.” On the flipside however, one isn’t usually hiring a DJ because of their excellent use of grammar. I still wouldn’t take a chance on that and get help if you’re having a hard time with it and always have someone give it a second read before you put it out there. It is far more professional to have a well-written bio. (more…)
Posts Tagged ‘marketing’
Who are you? How to write a good bio.
Posted in Media Kit, tagged bio, biography, dj, identity, marketing, website on May 29, 2009| 33 Comments »
Logos…Start the Branding Process
Posted in Branding, Logos, Media Kit, tagged dj, identity, logo, marketing, promotion on May 26, 2009| 9 Comments »
It’s very common for companies in the house scene such as record labels and promotions to have a logo. However, how often do you see a DJ with his or her own logo? Ladies and gentlemen, allow me to introduce you to the process of “branding.” In this case, we are not branding your company, but your DJ identity.
What does your signature line say?
Posted in Be Found, Websites, tagged e-mail, marketing, networking, promotion, Signature, website on May 25, 2009| 1 Comment »
The signature line of an e-mail serves a number of purposes. It’s not just to show your contact information, status, and affiliations. It’s about web presence and being found. If you’re still scratching your head wondering what a signature line is, its your contact info that you can set to automatically appear at the bottom of every e-mail. (more…)
Hi-Res Photos
Posted in Media Kit, Photos, tagged dj, high, marketing, Photos, resolution on May 22, 2009| Leave a Comment »
Every DJ who hopes to get booked, and thus promoted, needs a small collection of quality photographs. Let me say that again…quality photographs. These are not the snap shots taken of you at previous gigs. I’m talking about professional high resolution photos taken in a studio with a professional photographer with wardrobe changes, backdrops…the works. (more…)
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