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Collective Promotion: When fans become promoters

June 21, 2010 by David Sabat

I just got back from playing in Atlanta where I witnessed true unity in Deep House.  Even in the largest American cities, it can still be very difficult to throw successful Deep House events. There are simply not enough fans to go around for several events on any given night. We’re all getting older and not enough potential, young fans are finding us. Atlanta is a smaller city than Chicago, New York and L.A. and they don’t have as many large scale Deep House events. However, once a month Stan Zeff throws an event called “Tambor” featuring some of the best producers/djs around today and people just seem to come together to support this special night by collectively creating an enormous amount of anticipation. Continue Reading »

Posted in Branding, Mix CDs, Photos, Professionalism, Publicity, Video, promotion, scene, social networking, venues | Tagged , , , , , , , , , , , , , , | 3 Comments »

Promoting via FaceBook: Types of pages and tips for using them

April 21, 2010 by David Sabat

FaceBook has quickly become the leading social network and one of the best ways to find and interact with friends. For DJs, FaceBook has become much more than a way to catch up with friends from high school. It has become a major marketing vehicle for promoting yourself as an artist as well as your events. In my eyes, FaceBook wins hands down as the best social network site for DJs. But if you really know how to use it, you can also promote your music production, mixes, and even manage your fans. Here is a breakdown of the different types of pages you can have and how to use them: Continue Reading »

Posted in Photos, Professionalism, Publicity, Technology, Video, promotion, social networking | Tagged , , , , , , , , , , | 5 Comments »

Self Billing: Modesty vs. Pretentiousness

March 15, 2010 by David Sabat

DJs who also promote their own events often face a sometime uncomfortable challenge…how to bill yourself within a solid DJ lineup? If you’re throwing your own event and have other DJs, some well known and maybe some not so well known, where do you place your name on the promotion? At the top? In the middle? At the bottom? I don’t think anyone intends to come across as pretentious and usually tries to exercise a certain amount of modesty when doing this. However, it’s your event and NO ONE is going to promote it as hard as you are. So what should you consider when making this decision? Continue Reading »

Posted in Uncategorized | 5 Comments »

The Anatomy of a Mix CD

March 4, 2010 by David Sabat

If you’re trying to break into the DJ business or if you’re already in it and want to get more work, then you should already know you need a solid demo mix CD. Putting together the right mix is no easy task. In fact, it’s like a work of art. This CD will represent you, your style and vibe. It can turn someone into a new fan or even inspire another DJ. It can also turn someone completely off. So do you just push record and start mixing? Some do however I see things quite differently. Continue Reading »

Posted in Breaking Music, Mix CDs, Publicity, identity, promotion | Tagged , , , , , | 20 Comments »

More than a DJ: It takes more than talent

February 5, 2010 by David Sabat

There are talented DJs across the globe and Chicago certainly has no shortage. However, in today’s market it takes a lot more than talent to stand out. I can’t tell you how many DJs have come up to me over the years saying; “When are you going to put me on.” My answer; “What are you going to bring to the event?” They then say “I’m gonna rock the party!” I respond; “and what else?” Then they often look puzzled and reply “What do you mean?” And that is the problem. Continue Reading »

Posted in Publicity, SMS, Text Messaging, promotion, scene, social networking | Tagged , , , , , , | 10 Comments »

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